A new name,
a new chapter

To all our communities around the world,

It’s been more than a decade since we set out on this journey with you, when we took our first step with PURE Life Experiences back in 2009. Over the years, the industry has evolved, our family of delegates has grown enormously, and we came to the realisation that it was time to begin an exciting new chapter with all of you.

That’s why Beyond Luxury Media Ltd. has been officially rebranded and reborn as This is Beyond Ltd.

But this is much more than just an update to our name. This is a declaration of intent about all of the work we do: our ambition is to always aim for far more than is expected from us; to provide the best return on investment for our customers; and to bring a tremendous sense of value to the experiences we create. So this rebrand is a commitment to all of you that we will constantly strive to go above and beyond in everything we do, and that we will always be held accountable to this standard.

Luxury has changed, and brands must adapt

A name says a lot about who you are as a company. Beyond Luxury Media suited us 10 years ago when people first began rethinking notions of traditional luxury; but the industry has moved on a lot since then – and we wanted to evolve with it.

Nowadays, being ‘high-end’ is about promising a life that is optimised and amplified; it’s about self-discovery, self-fulfilment, and self-actualisation. We all want to be the best possible versions of ourselves, to have the best experiences we can while we’re on the planet, and to ensure each of those precious moments is truly remarkable, memorable, and leaves behind a positive legacy. That’s what our customers provide – and it’s also what our events strive to achieve.

Realising this, we went on our own journey of introspection to better understand our beliefs, our values, and what we stand for. It became clear that growth could only come through transformation, so we began the process of evolving our brand. After a year of soul-searching, we knew wanted to be a force for good; to make sure everything we do is always surprising, inspiring and positive; and to have the capacity to make real changes in the world.

Our purpose: Commerce should be a force for good

In the current global climate, the world is teetering on a cliff-edge – and unless radical action is taken, we’re going over the edge. Traditional politics is failing us, and the planet. As a result, sixty-three per cent of global consumers now prefer to buy from companies that stand for a purpose reflective of their own values and beliefs. So brands have to be the ones leading the way: combining profit and purpose to spread ideas, take action and inspire others to do the same. With its considerable reach and influence, the high-end travel industry in particular has a huge responsibility be a force for good in the world.

That’s why we want to aspire to do great things while making commerce a force for good. The two are not mutually exclusive. We’re extremely proud that this ethos is already embedded in each of our communities; you are all, in your own distinct ways, contributing to fuelling the greater good. By challenging the status quo, you are all disruptors and visionaries – and it’s never been more important for you to come together and continue inspiring each other to push boundaries and solve problems.

Our mission: Reshaping industries into inspired communities

We know there is great power in collective thinking; that more minds are better than one to overcome challenges and achieve the unexpected. There’s a phrase I love, “Alone we go fast, but together we go far”, which really embodies the whole ethos behind what we do. On our own, we would just be an industry of resourceful individuals, but together, we can do so much more.

That’s why This is Beyond creates immersive events, provides insightful content and curates only the most curious and influential people. We want every one of our communities to be a truly inspired space. This is our mission, the goal that will guide all of our endeavours as a brand. This is also a reminder that whichever of our communities you join, you are all part of something bigger: a united global movement dedicated to doing great while making commerce a force for good, driven by personal relationships.

Our vision: Showing the power of humanity in business

In an increasingly digitised age, too many companies are losing sight of the power of real, human connections. Humanity is an asset in the commercial world that should never be underrated – it has the potential to be an incredible driving force.

At This is Beyond, we believe that good business and great relationships go hand in hand, and feel privileged to have the mission of bringing together exceptional people through our events. But we always want that relationship to work both ways. We don’t have a board of advisors because you are all our stakeholders and consultants, and you all have the power to shape the future direction of our communities. Over the last 10 years we’ve listened constantly, and will continue to do so.

Put simply, you push us to be a better company.

With a new name, and a clear mission, we have never felt more inspired to move forward with all of you; to create unique, inspiring communities with humanity at their centre; and to push the boundaries of doing great while being good.

Yours sincerely,

Serge Dive
Founder & CEO, This is Beyond Ltd.

COVID-19 Update: #allinthistogether

Updated Thursday 20 August 2020

This page will be updated as often as needed, as the situation changes.

Dear customers and friends,

I am writing to update you on our position regarding the coronavirus (COVID-19) and how we are handling this new challenge to our industry. Now, as always, we are all in this together, and we can only get through it together.

On behalf of This is Beyond, I would like to extend my support and best wishes to all of those – whether industry associates or citizens – who have been affected by the recent outbreak in many parts of the world. I also want to express my sympathy to our friends and peers in the travel and meetings industries whose businesses have unfortunately suffered.

The health and safety of our exhibitors, visitors, staff and the communities in which our events take place will always remain our number one priority. That’s why, with an extremely heavy heart, we have had to postpone PURE Life Experiences 2020 (full statement available here); L.E/Miami 2020 (full statement available here); We Are Africa and Conservation Lab 2020 (full statement available here); and Further East 2020 (full statement available here), until 2021.

The House of Beyond

Although the postponement of our flagship tradeshows will come as a huge disappointment to all of you, I would like to reassure you that our journey together in 2020 does not end here. Our optimism for the future remains undimmed and, more than ever, we are committed to our mission of keeping you connected as a community.

We are excited to announce that our new private members’ club for the high-end travel industry, The House of Beyond, will officially launch later this year. Combining the power of digital and in-real-life networking, this game-changing new membership service will give you access to influential leaders from the entire This is Beyond ecosystem and keep you connected year-round.

Many of you have already joined as founding members, and we are looking forward to welcoming many more friends and trusted partners over the coming months; working together to make a global world truly local, 365 days a year. Please speak to your account manager to hear more about what’s in store when we open our doors.

We can prevail with a united approach

The travel industry has always been a key factor in economic and social recovery during times of crisis, and has great power to lead the way by inspiring connection, trust and positivity. Like SARS, Ebola and Zika, as well as various natural and manmade disasters, COVID-19 is yet another new difficulty to overcome – but there is no business more resilient than travel.

If we come together and commit to sharing knowledge and expertise, shunning misinformation and fear mongering while following proper health and safety guidelines, I am confident that we will overcome the effects of this outbreak like we have many other challenges before – and our community will bounce back stronger than ever.

Thank you for your on-going support and confidence in us, and I hope to be welcoming you to one of our events soon. If you still have any questions and would like to respond directly to this message or feel we should add something to our response, please feel free to engage with me by sending an email to serge@thisisbeyond.com.

Kindest Regards,

Serge Dive
Founder & CEO, This is Beyond Ltd.

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