A new name,
a new chapter

To all our communities around the world,

It’s been more than a decade since we set out on this journey with you, when we took our first step with PURE Life Experiences back in 2009. Over the years, the industry has evolved, our family of delegates has grown enormously, and we came to the realisation that it was time to begin an exciting new chapter with all of you.

That’s why Beyond Luxury Media Ltd. has been officially rebranded and reborn as This is Beyond Ltd.

But this is much more than just an update to our name. This is a declaration of intent about all of the work we do: our ambition is to always aim for far more than is expected from us; to provide the best return on investment for our customers; and to bring a tremendous sense of value to the experiences we create. So this rebrand is a commitment to all of you that we will constantly strive to go above and beyond in everything we do, and that we will always be held accountable to this standard.

Luxury has changed, and brands must adapt

A name says a lot about who you are as a company. Beyond Luxury Media suited us 10 years ago when people first began rethinking notions of traditional luxury; but the industry has moved on a lot since then – and we wanted to evolve with it.

Nowadays, being ‘high-end’ is about promising a life that is optimised and amplified; it’s about self-discovery, self-fulfilment, and self-actualisation. We all want to be the best possible versions of ourselves, to have the best experiences we can while we’re on the planet, and to ensure each of those precious moments is truly remarkable, memorable, and leaves behind a positive legacy. That’s what our customers provide – and it’s also what our events strive to achieve.

Realising this, we went on our own journey of introspection to better understand our beliefs, our values, and what we stand for. It became clear that growth could only come through transformation, so we began the process of evolving our brand. After a year of soul-searching, we knew wanted to be a force for good; to make sure everything we do is always surprising, inspiring and positive; and to have the capacity to make real changes in the world.

Our purpose: Commerce should be a force for good

In the current global climate, the world is teetering on a cliff-edge – and unless radical action is taken, we’re going over the edge. Traditional politics is failing us, and the planet. As a result, sixty-three per cent of global consumers now prefer to buy from companies that stand for a purpose reflective of their own values and beliefs. So brands have to be the ones leading the way: combining profit and purpose to spread ideas, take action and inspire others to do the same. With its considerable reach and influence, the high-end travel industry in particular has a huge responsibility be a force for good in the world.

That’s why we want to aspire to do great things while making commerce a force for good. The two are not mutually exclusive. We’re extremely proud that this ethos is already embedded in each of our communities; you are all, in your own distinct ways, contributing to fuelling the greater good. By challenging the status quo, you are all disruptors and visionaries – and it’s never been more important for you to come together and continue inspiring each other to push boundaries and solve problems.

Our mission: Reshaping industries into inspired communities

We know there is great power in collective thinking; that more minds are better than one to overcome challenges and achieve the unexpected. There’s a phrase I love, “Alone we go fast, but together we go far”, which really embodies the whole ethos behind what we do. On our own, we would just be an industry of resourceful individuals, but together, we can do so much more.

That’s why This is Beyond creates immersive events, provides insightful content and curates only the most curious and influential people. We want every one of our communities to be a truly inspired space. This is our mission, the goal that will guide all of our endeavours as a brand. This is also a reminder that whichever of our communities you join, you are all part of something bigger: a united global movement dedicated to doing great while making commerce a force for good, driven by personal relationships.

Our vision: Showing the power of humanity in business

In an increasingly digitised age, too many companies are losing sight of the power of real, human connections. Humanity is an asset in the commercial world that should never be underrated – it has the potential to be an incredible driving force.

At This is Beyond, we believe that good business and great relationships go hand in hand, and feel privileged to have the mission of bringing together exceptional people through our events. But we always want that relationship to work both ways. We don’t have a board of advisors because you are all our stakeholders and consultants, and you all have the power to shape the future direction of our communities. Over the last 10 years we’ve listened constantly, and will continue to do so.

Put simply, you push us to be a better company.

With a new name, and a clear mission, we have never felt more inspired to move forward with all of you; to create unique, inspiring communities with humanity at their centre; and to push the boundaries of doing great while being good.

Yours sincerely,

Serge Dive
Founder & CEO, This is Beyond Ltd.

#allinthistogether

Be strong. Be supportive. Be responsible.

What do we mean?

This is a call to action: a call to help each other in any way we can, from providing advice to lifting the spirits. This is the moment to show how resourceful and resilient we, as an industry can be. We are all in this together, and we will get through it together.

On this page you’ll find easy-to-share content, forums for discussion and inspiring initiatives from travel and beyond; resources to help us come together as a community and support each other. No matter where you are in the supply chain, whether you’re a travel agent or hotelier; event organiser or traveller; staff member or community member, everything we do impacts each other.

Kindness, hope and positivity are the best tools we have to bounce back and help lead the recovery. So let’s be strong, supportive and responsible – to each other, our communities and our industry.

Because now, more than ever, we are #allinthistogether.

Some of the companies furthering the #allinthistogether movement:

Resources for you

Below you'll find news and updates from across our communities, and the wider world, to help you and your business. We'll be adding to this section as often as possible.

Travel: A
Love Letter

In challenging times it’s important not to lose sight of everything travel gives us; read, download and share this message of hope

Read now

Digital sticker

Add the #allinthistogether sticker to your company's homepage to spread the word and encourage others to unite

Download

Safaris go
virtual

&Beyond has teamed up with broadcasters WildEarth to bring the wilderness online with their Wildwatch Live series

View story

LinkedIn Forum

A place to share your thoughts, expert insights or inspiring articles from around the world with the community

Visit forum

Social media
header

Share your support for the #allinthistogether movement by downloading the social media header, optimised for Twitter, LinkedIn and Facebook

View now

Six Senses take wellness online

‘At Home With Six Senses’ brings their iconic wellness programming – regularly voted the finest in the world ­– to a global audience

Visit now

At your service, NHS

Luxury operator Original Travel has signed up more than 60 brands to donate to a raffle for NHS staff worth more than £20k

Visit now

Don't travel now,
travel later

South Africa Tourism has released a powerful lockdown video reminding people that when we travel again it will be truly special

View video

The Standard
stands together

An inspiring fundraising initiative from the hotel brand to support staff that have lost their jobs: a model to learn from

Visit now

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