A new name,
a new chapter

To all our communities around the world,

It’s been more than a decade since we set out on this journey with you, when we took our first step with PURE Life Experiences back in 2009. Over the years, the industry has evolved, our family of delegates has grown enormously, and we came to the realisation that it was time to begin an exciting new chapter with all of you.

That’s why Beyond Luxury Media Ltd. has been officially rebranded and reborn as This is Beyond Ltd.

But this is much more than just an update to our name. This is a declaration of intent about all of the work we do: our ambition is to always aim for far more than is expected from us; to provide the best return on investment for our customers; and to bring a tremendous sense of value to the experiences we create. So this rebrand is a commitment to all of you that we will constantly strive to go above and beyond in everything we do, and that we will always be held accountable to this standard.

Luxury has changed, and brands must adapt

A name says a lot about who you are as a company. Beyond Luxury Media suited us 10 years ago when people first began rethinking notions of traditional luxury; but the industry has moved on a lot since then – and we wanted to evolve with it.

Nowadays, being ‘high-end’ is about promising a life that is optimised and amplified; it’s about self-discovery, self-fulfilment, and self-actualisation. We all want to be the best possible versions of ourselves, to have the best experiences we can while we’re on the planet, and to ensure each of those precious moments is truly remarkable, memorable, and leaves behind a positive legacy. That’s what our customers provide – and it’s also what our events strive to achieve.

Realising this, we went on our own journey of introspection to better understand our beliefs, our values, and what we stand for. It became clear that growth could only come through transformation, so we began the process of evolving our brand. After a year of soul-searching, we knew wanted to be a force for good; to make sure everything we do is always surprising, inspiring and positive; and to have the capacity to make real changes in the world.

Our purpose: Commerce should be a force for good

In the current global climate, the world is teetering on a cliff-edge – and unless radical action is taken, we’re going over the edge. Traditional politics is failing us, and the planet. As a result, sixty-three per cent of global consumers now prefer to buy from companies that stand for a purpose reflective of their own values and beliefs. So brands have to be the ones leading the way: combining profit and purpose to spread ideas, take action and inspire others to do the same. With its considerable reach and influence, the high-end travel industry in particular has a huge responsibility be a force for good in the world.

That’s why we want to aspire to do great things while making commerce a force for good. The two are not mutually exclusive. We’re extremely proud that this ethos is already embedded in each of our communities; you are all, in your own distinct ways, contributing to fuelling the greater good. By challenging the status quo, you are all disruptors and visionaries – and it’s never been more important for you to come together and continue inspiring each other to push boundaries and solve problems.

Our mission: Reshaping industries into inspired communities

We know there is great power in collective thinking; that more minds are better than one to overcome challenges and achieve the unexpected. There’s a phrase I love, “Alone we go fast, but together we go far”, which really embodies the whole ethos behind what we do. On our own, we would just be an industry of resourceful individuals, but together, we can do so much more.

That’s why This is Beyond creates immersive events, provides insightful content and curates only the most curious and influential people. We want every one of our communities to be a truly inspired space. This is our mission, the goal that will guide all of our endeavours as a brand. This is also a reminder that whichever of our communities you join, you are all part of something bigger: a united global movement dedicated to doing great while making commerce a force for good, driven by personal relationships.

Our vision: Showing the power of humanity in business

In an increasingly digitised age, too many companies are losing sight of the power of real, human connections. Humanity is an asset in the commercial world that should never be underrated – it has the potential to be an incredible driving force.

At This is Beyond, we believe that good business and great relationships go hand in hand, and feel privileged to have the mission of bringing together exceptional people through our events. But we always want that relationship to work both ways. We don’t have a board of advisors because you are all our stakeholders and consultants, and you all have the power to shape the future direction of our communities. Over the last 10 years we’ve listened constantly, and will continue to do so.

Put simply, you push us to be a better company.

With a new name, and a clear mission, we have never felt more inspired to move forward with all of you; to create unique, inspiring communities with humanity at their centre; and to push the boundaries of doing great while being good.

Yours sincerely,

Serge Dive
Founder & CEO, This is Beyond Ltd.

This is Beyond: The 4‑Day Week

One brave step for Beyonders, one giant leap for flexibility, productivity and free time. Here’s why we were one of just sixty companies who committed to a 4-day week (at 5 days’ pay) in 2021, and how our people – and our business – continue to reap the benefits.

Why a 4-day week?

We believe in working smarter, not harder. Doing less, but better. Our decision to stop working Fridays was almost made for us…

2020 was – like many companies – an epically tricky time for us. (Travel + events + a global pandemic = Sunday scaries on steroids.) After a majority of the company was furloughed, working three or four days a week, we realised something pretty incredible. Despite fewer hours and a reduced crack team of Beyonders, we were still hitting sales targets; still sending emails on time; and still making magic at each event. Why not do this…forever?

What are the perks?

Aside from aFriday lie-in, working four days brings us multiple benefits. Including, but not limited to:

🚀 Better productivity.

It’s amazing how much you can focus when you know you only have four days to get sh*t done. Plus, rested minds are more creative minds, leaving more headspace for the big, bold thinking required to pull off our epic events.

🤹 More flexibility.

We know people don’t just work. They have hobbies and side-hustles; they care for children or other people they love. And, obviously, they travel. A 4-day week gives Beyonders more time to dedicate to doing the things they love, reduces childcare costs, and just so happens to be the perfect way to max out on long-weekend city breaks.

❤️‍🩹 Improved mental and physical health.

Fridays off = more time to exercise, meditate, volunteer, cuddle your pet and do all the things that allow you to be the best version of yourself. It’s a win-win situation.

👋🏽 A bigger pool of potential Beyonders.

We’ve noticed an uptick in applications since shifting to a 4-day week, including people from diverse backgrounds who appreciate the increased flexibility.

Want to find out more about the 4 Day Week movement?

Check out 4dayweek.co.uk/.